Sunday, January 27, 2013

This Is Smart UX

Notice the small things. This is a paid service. It's important to get users to sign up. 
-The price is not in a bright red button "buy now". 
- You are told that you signed up before you actually completed the sign up process.
- You are asked to "Pledge" to start.

And many other small details. These few pictures are a great resource for nudging your customers towards activating them.