Friday, June 15, 2012

To Visualize A Business Model In Beirut


Graphic Designers. Branding Experts. Product Designers. Human Resources Advisors. And Consultants. These people are participating in one workshop. What do they have in common?

This. They are starting, or just started, a business in Beirut.

And they are taking an avant-garde approach to entrepreneurship. It’s the rise of design. Design entrepreneurship.

In Mirada Madrid’s workshop, they will learn how to Visualize a Business Model. And I will share with you a few ideas on how it might help you, and your project.

Plus, you can download all the tools for free at the end of this post.

So in a nutshell, the workshop is based on the Business Model Generator. And their famous Business Model Canvas.

1) It Let's you 'see' things

It's always surprising what people make with sticky notes, markers and glue. Visualizing your business model let's you have a holistic image of your work. See beyond 'Supplier' and 'Customer'. And understand:

Cost structures. Revenue streams. Key Activities. Coopetition. Channels... All this in one visual experience.

2) Uncover peek times


By setting up your milestones and projects into stages. And spreading them onto a timeline, you get to see when you are under pressure. You also find where there is potential to grow and develop your business.

3) Fast prototype your business

One of the beautiful things about the Business Model Canvas is that you see the links between the different parts of your business. This lets you then prototype different business models by just switching around elements and substituting them with new assumptions.

4) Kill procrastination

I think this is the powerful effect of Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 visualizing your business model. Business Model Canvas let's you have a handmade and colorful infographic of your business. It simplifies your 40 page business plan into one canvas. It let's you know that the things you have been stressing about are not so.... stressful! Majority of the participants said that they now know what they are supposed to DO for their projects.


Visualizing your Business Model brings the creativity of design into the strategies of business. Here is where you can get all the tools to do it yourself, for free.