"Beauty is in the eye of the beholder".
But this TED talk says that it's not just that.
Briefly, you did not inherit finding things cool/nice/beautiful/sexy from your cultural surrounding. You find things pretty because (watch the talk). But if I had to explain it in a picture it will be as such:

an NGO founded by three inspiring entrepreneurs: Elie Khoury, Habib Haddad and Sami Shalabi. They all founded their diffrent companies like 
